“We aspire to become the premium boutique provider of health and fitness solutions in Auckland’s CBD”

1. We are committed to become the premium i.e. the very best on offer in our target market – bar none. We’re committed to providing our members with a superior customer experience. We’ll achieve this through top notch customer service, facilities  and attentiveness. We’ll learn your name and try our very best to remember and use it and, we’ll listen to what you have to say. Your feedback is vital to our commitment to continuously improving what we do. We’ll take your constructive criticism ‘on the chin’ and deal to it.

2. Boutique (noun) – a one-off specialist health and fitness operation catering to members prepared to pay more for ‘better-than-the-rest’, quality and service. We’re targeting a specific clientele and tailoring our services to meet the needs and aspirations of that market. We aim to clearly differentiate what we do from other CBD-based clubs.

3. We take a holistic approach to empowering our members towards achieving their personal goals i.e. we offer health and fitness solutions. We seek to understand exactly what your goals are, so we can apply our knowledge and expertise to tailoring the solution most likely to achieve them. We’ll keep up-to-date with best practise techniques and the latest equipment to ensure what we offer, remains relevant. We’re results oriented, we won’t just take your new membership fees, set you up with an initial programme and leave you to figure out the rest for yourself. We review your programme every 6-8 weeks and tweak it, to keep you tracking in the right direction.